01
Brand strategy
Research, positioning and messaging that define what you stand for and who you serve.
✓ Stakeholder & customer interviews
✓ Competitor and category audit
✓ Positioning & value proposition
✓ Messaging framework
Service 01
Brands people remember and choose.
Strategy, identity and voice for hospitality, real estate, startups and D2C brands. We define what makes you different, then design a system that shows it everywhere.
Brand strategyVisual identityNaming & voiceGuidelines
Trusted by teams across six industries
(01) What's included
Four parts of a brand that works.
Each part can be scoped on its own. Most clients start with strategy, since every design decision traces back to it.
02
Visual identity
A distinctive logo and visual system built to work at every size and on every channel.
✓ Logo & wordmark
✓ Colour & typography
✓ Iconography & imagery style
✓ Motion principles
03
Naming & voice
Names, taglines and a tone of voice your team can write with confidently.
✓ Company & product naming
✓ Tagline development
✓ Tone of voice guide
✓ Key copy & boilerplates
04
Guidelines & systems
Guidelines and ready-to-use templates that keep the brand consistent as you grow.
✓ Brand guidelines
✓ Social & ad templates
✓ Stationery & presentation decks
✓ Asset library handover
(02) When to invest
Signs it’s time for a new brand.
If two or more of these sound familiar, a focused branding project will usually pay for itself in clearer sales conversations and stronger ad performance.
Talk it through →- 01You're launching a new company or product.
- 02You've grown, and the brand no longer reflects who you serve.
- 03You're entering a new market or price point.
- 04Your brand looks different on every channel.
- 05You've merged or added sub-brands that need structure.
- 06Competitors look interchangeable and you need to stand apart.
(03) Process
How a branding project runs.
A single strategist leads from kickoff to handover. You review and sign off at the end of every stage.
01
Discover
Interviews, workshops and a review of your market, competitors and current brand.
Output: Research summary02
Define
We agree positioning, audience, personality and messaging before any design starts.
Output: Brand strategy03
Design
Two to three identity routes, then one refined with you into a complete system.
Output: Identity system04
Deliver
Guidelines, templates and every file your team and partners need to launch.
Output: Guidelines & assets (04) Engagements
Three ways to work with us.
Every engagement is quoted at a fixed fee after a discovery call, so you know the full cost before we start.
Brand sprint
For early-stage teams that need a credible identity, fast.
✓ Positioning one-pager
✓ Logo & wordmark
✓ Colour & typography
✓ Starter brand kit
Brand identity
Complete strategy and identity system for a new or growing brand.
✓ Research & workshops
✓ Positioning & messaging
✓ Full identity system
✓ Guidelines & templates
Rebrand & rollout
For established businesses evolving their brand across every touchpoint.
✓ Brand audit & architecture
✓ Identity evolution
✓ Web, signage & packaging rollout
✓ Team onboarding
A brand sprint takes three to four weeks. A full identity project takes six to eight weeks, and a rebrand with rollout usually runs ten to fourteen weeks.
Time with key stakeholders for interviews, any existing brand assets, and whatever customer or sales insight you have. We handle the rest.
We present two to three distinct identity routes, each tied back to the strategy, then refine one with you into the final system.
Yes. On final payment, all rights to the logo, identity and source files transfer to you.
Yes. Our web, performance and SEO teams can roll the brand out across every channel, so it stays consistent from day one.
(08) Start a project
Tell us where you want to grow.
Share a few details and we’ll come back with an honest view of what to do first, whether or not we’re the right fit.
info@legit.globalMon–Fri, replies within one business day
Brief received.
Thanks. A strategist will reply within one business day.