The Indian Voyage brand identity
A wildlife-led identity for a tour operator, built on a yellow ring that frames tigers, elephants and peacocks on posters, merch and a jeep.
The brief.
The Indian Voyage plans customised leisure, culture, adventure and wildlife trips. By its own count, it has hosted more than 5,000 guests over ten years.
It wanted to be known for more than basic sightseeing tours, with an identity that works from a business card to the side of a jeep.
What we did.
- 01The ringAn open yellow ring that frames an animal like a lens, set beside a serif wordmark and the line “Wilderness unplugged”.
- 02Palette & patternSun yellow, near-black and forest green, plus a repeating ring pattern for backgrounds.
- 03Posters & illustrationPosters with a peacock, a tiger and an elephant inside the ring, and a tiger illustration for merch.
- 04ApplicationsBusiness cards, a tote, T-shirts, mugs, a bottle, a desk calendar, a jeep livery and a short logo animation.
The work.
Designed with Yash Bhatnagar.
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